February 27, 2002
From the desk of Mindles H. Dreck:Diet Coke, the "Forrest Gump" of Beverages
Yesterday, I mentioned the prominently placed Diet Coke cans sitting in front of Skilling et. al. I still can't find pictures of what I saw, so you'll have to take my word for it.
Virginia Postrel dropped me a note to point out that a Diet Coke can was on prominent display in Clinton's testimony as well. Thus reminded, I also remembered the Clarence Thomas allegation involving a pubic hair on a coke can. Coke seems to be lurking about when the nation is watching, like Forrest Gump.
Since I don't think the drinker's attributes are projected onto the beverage, any publicity is probably good publicity in this case. I wonder, however, if the folks at Pepsi are trying to figure out how to insert themselves into a national scandal. One not involving accidentally setting celebrities on fire, that is.
I also mentioned Byron Dorgan's chart suggesting that GE has only 24 subsidiaries vs. Enron's 3,872. His aide apparently counted the subsidiaries on this 10K exhibit. This appears to count only subsidiaries directly owned by the public entity, one for each general operating line of business. Every subsidiary on this list has 60 or more subsidiaries of its own, when you consider that there is, at least, a sales subsidiary in every country. Just one example of the high quality of the dialogue yesterday.
Posted by Mindles H. Dreck at February 27, 2002 8:43 AM | Technorati inbound linksPerhaps Coke's omnipresence is even more analogous to Woody Allen's Zelig.
BR,Fritz/f
I noticed that as well. Great product placement there for Diet Coke. The drink to drink when you are in the poo with Congress!
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